This project presented a unique challenge, with the goal of addressing drinking issues in Scotland while simultaneously promoting a whisky brand. The conceptual duality was intriguing. Enter “Lonely Company,” a brand crafted to resonate with young men battling depression, often finding comfort in being alone whilst drinking. The aim was to encourage them to share their whisky with friends in a secure setting. To add an extra layer of engagement, we crafted a unique card game to enrich the overall experience.